Creative Direction
TMU Bold Volleyball Winter Homecoming Campaign 2026
Conceptualized a cinematic theme and directed a team of student graphic designers, photographers, and videographers for TMU's first Volleyball Winter Homecoming game campaign, resulting in sold-out game attendance.
TMU Bold Men's Hockey Homecoming Campaign 2024
Conceptualized and directed a team of student graphic designers, photographers, and videographers for TMU's 2024 Men's Hockey Homecoming game campaign. Drawing inspiration from the 2024 Country music trend, with references to cowboy and western film aesthetics. The campaign included social media posts, website banners, print posters, "wanted" posters for the opponent, Brock Badgers, and a trailer-style video. The campaign video reached 70,600+ organic views with significant student engagement, contributing to sold-out in-game attendance.
TMU Bold Basketball Winter Homecoming Campaign 2024
Conceptualized and led a multimedia campaign to promote TMU Bold’s 2024 Winter Homecoming, held on the basketball court for the first time. To address capacity limits and the introduction of wristbands, I drew inspiration from and made a connection to the recent launch of Taylor Swift’s Eras Tour, using it to create a sense of urgency around our limited-ticket event. This theme was reflected in posters, social media posts, and videos, along with a concert-style T-shirt giveaway and in-game activations like Taylor Swift trivia. The result was a sold-out event with enthusiastic participation from attendees during the event activations.
TMU Bold Men's Hockey Homecoming Campaign 2023
The 2023 Men's Hockey Homecoming campaign was the first major sporting event since the 2021 renaming of the school to TMU Bold. Targeting the student body, the campaign introduced the team as superheroes, inspired by Marvel films. By blending pop culture and entertainment with sports, the campaign resonated with a broader student audience. The tagline "Age of the Bold" embraced the new identity, and the campaign's success resulted in the first sold-out event (2,600-seat capacity) since the pandemic, with the venue reaching full capacity. I developed and directed the campaign, which was executed by a team of student designers, photographers, and videographers.
"One In The Same" Social Commentary Photography Campaign
This photoshoot campaign, titled One In The Same, was created as a social commentary piece on the polluting lifecycle of trend-based fast-fashion items. Where does the garbage bag end and the clothing begin? Does it matter if they will soon be in the same place?
Creative Direction, Photography and Styling by Shauna Curran.
"Not About Labels" Sample Magazine Photography Campaign
Created during my degree program. The concept of this photoshoot campaign was to challenge gender labels and their representation in fashion. Typically, fashion editorials challenging gender norms dress women in men's clothing, showing just one side of a non-gendered approach to fashion and life. This editorial is meant to balance out the narrative and show a side that's been underrepresented.
Creative Direction, Photography, Styling, and Typography by Shauna Curran.
New Market Campaign
An advertising campaign concept for New York clothing company, Krost, created for a senior project. Custom illustrations play on the aesthetic of The New Yorker-style cartoons. The campaign concept was to introduce the American brand to the Toronto market and share the brand story through a narrative of different “Krost Friends” as characters who each had their own personalities and styles. This was paired with a social media contest to nominate change-making friends in their community to win exclusive prizes and custom photo-booth art installations to promote the brand around the city.
Product Photography Campaigns
